[29] Turning conversations into content: The power of podcasting in life sciences

Chris Conner, Host and Founder of Life Science Marketing Radio, joins Amend & Progress to talk about podcasting as a marketing strategy for life science companies. 

The conversation covers:

• How to use conversation-based content to make scientific topics more relatable and interesting by highlighting different viewpoints
• How to integrate conversation-based content into a robust marketing strategy and use it as a catalyst for reaching and engaging a social media audience
• The value of developing thought leadership content in real time, where evolving perspectives and thought processes can take center stage over more rigid conversations
• The power of the enduring popularity of podcasts and their future potential

Key timestamps:
3:50 Guest background
5:00 Importance of thought leadership for life sciences organizations
7:32 The value of an interview
9:27 How to make the most out of your content
12:00 Taking the first step into audio content
14:42 The secret behind interviews
17:10 Action steps to break into the audio content space

You can watch this episode on Vodori's YouTube channel.

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To learn more about Vodori and our material review software built for life sciences, visit vodori.com.